A million reason$ to fly ATR
A new advertising message has been specially created for the Paris Air Show. Added to the visuals of the current ATR corporate image campaign, this message will be rolled out on a global scale for the duration of this major event, in which ATR has decided to participate differently this year.
While ATR has opted for an approach focused on customer listening and satisfaction, this campaign is a direct reminder that our company is the global leader in regional aviation, and that its success is also founded on tangible assets that place ATR in an entirely different class to our competitors.
This campaign will notably feature in the special editions handed out to Paris Air Show participants by Aviation Week, Aviation International News and Flight International, ensuring it receives widespread media coverage in highly regarded magazines within the aeronautics industry. It will be projected on our LED Wall, in our static display area. Besides, for the first time ATR will have two advertising panels at the Air Show. An ATR 72-600 and an ATR 42-600 are displayed on this panel, along with the quote “REGIONAL LEADER”.
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