Aircraft in the multimedia era
Onboard comfort is the new hot topic for airlines as they compete to win over and keep satisfied customers. Wi-Fi connectivity, multimedia content, virtual reality and more… Aircraft manufacturers are pulling out all the stops to design the innovative products that will make flying as memorable as possible.
“Welcome aboard. We advise you to keep your smartphone on”: though it seemed unthinkable just a short time ago, this type of announcement by cabin crews could well become commonplace in the near future. Connectivity is now a fast-growing area of development in the air transport sector. This should come as no surprise: Wi-Fi is now such a major part of our daily lives that no-one can imagine being out of contact while travelling, even on a turboprop with a maximum flight time of an hour and a half! An Inmarsat/GfK study carried out in 2016 on 9,000 passengers in 27 countries revealed that more than 9 out of 10 people would like to have broadband internet access in flight, and 7 out of 10 travel with at least two personal electronic devices (smartphone, tablet and laptop). What’s more, 54% of those questioned said they would prefer Wi-Fi rather than a meal! As a result, connectivity is one of airlines’ major expectations with regard to aircraft manufacturers.
It’s safe to say that flying is no longer synonymous with a digital detox!