ATR Reveals New Visual Identity

Today, ATR unveiled a new visual identity reflecting its enduring commitment to innovation, sustainability, and continued leadership in regional aviation.

The centerpiece of the reimagined branding is a minimalist, propeller-inspired symbol representing our proud heritage in propeller engine technology. Rendered in vibrant gradient hues, it projects a spirit of progress, movement and innovation.

Revealed across ATR’s digital platforms and channels, the contemporary new identity features a versatile design easily adapted to any medium. The integrated branding system will provide visual cohesion across touchpoints – from website to events and sponsorships.

Complementing the mark, ATR’s typography and colour palette communicate our focus on advanced technologies. Smooth, rounded fonts project an approachable, friendly personality that reflects ATR’s community-focused values.

This dynamic new look aims to capture the essence of ATR’s brand. It will strengthen our presence and leadership position on existing markets, and support our ambition to enter new ones through an impactful, modern and cohesive branding.