Aviation professionals taking a more responsible approach to travelling on land
How do we put a stop to the ratio of one employee to one car when commuting, with its devastating effects on the planet and for workers? Under the COMMUTE project, Toulouse Métropole —the European aviation capital— along with major players from the aviation industry, including Airbus and ATR, are taking action to encourage workers to change their commuting habits.
Nudging commuting habits in the right direction
An extensive awareness campaign directed at the employees of companies involved has been launched with a unique slogan: “Changer sa mobilité, on a tous à y gagner” [Changing the commute for a win-win solution]. The COMMUTE project uses nudges, a new technique inspired by behavioral psychology that aims to gently change habits, to put an end to the one-employee-per-car scenario. How? By guiding current practices toward existing alternatives, such as cycling and/or public transportation, but also by proposing new attractive, collaborative and convivial solutions, such as the Karos application. The COMMUTE project communication campaign was launched in September 2019 among all employees from participating companies, through a bike ride and picnic followed by public-transportation themed events. It is due to continue with the production of videos inciting a change in commuting habits, with casting already underway among employees.
What about ATR?
At ATR, the mobility plan has been an integral part of the company’s CSR policy for several years, with economic, social and environmental objectives. The aim is to rise to the challenges of sustainable development, improve working conditions for employees and help them to cut the cost of their commute. In this context, ATR has taken a number of proactive measures to promote virtuous business travel. This includes the deployment of a fleet of electric company cars and the installation of free-access electric-vehicle chargers. The company is also closely involved in the COMMUTE project, and the first actions are already delivering results. So far, the 223 ATR carpoolers registered with the Karos application have traveled almost 35,000 km in 18 months, saving around 5 metric tons in CO2 emissions, for an altogether more convivial commute.
Find out more
The Karos app
To discover all the benefits of the app: www.karos.fr/atr