Innovation is the lifeblood of aviation, propelling the industry forward and driving remarkable advancements. It is at the very core of ATR’s essence. It fuels our passion for pushing the boundaries of regional air transport to offer ever more responsible, reliable and affordable connectivity to people, communities and businesses around the world.

For over four decades, we have been pioneers, revolutionising the regional aircraft market with cutting-edge technologies and unmatched performance. We believe that innovation is not just about creating something new; it’s about finding ingenious solutions to evolve and stay relevant as needs, technologies, and the competitive landscape change over time.

Pioneering Excellence

As the market leader in regional aviation, we have a clear roadmap that extends beyond 2035. It is guided by a vision of affordable, reliable and low-emission regional connectivity.

Our strategy focuses on setting new standards for our market, developing cutting-edge solutions that not only meet the evolving needs of the industry, but also contribute to a more connected and responsible world.

As we redefine the possibilities of regional aviation, we contribute to creating a world where everyone can soar to new horizons.

ATR EVO concept

ATR’s Product Development Strategy in a Nutshell

Paving the Way for Responsible Regional Aviation

With a steadfast commitment to further connecting people and businesses in a responsible and affordable manner, ATR is continuously evolving its products to cater to the current and future needs of our customers worldwide. Our Product Development strategy relies on our ambition to continue offering flexible and versatile solutions to our customers, whilst dramatically reducing CO2 emissions and operating costs.

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At ATR, we understand that innovation is not a destination; it’s a journey. We are committed to driving progress in regional air transport, anticipating future trends and shaping the industry’s evolution. We are determined to make air travel ever more accessible to all, bridging gaps between communities and driving economic growth.

Our roadmap includes breakthrough technologies, advanced aircraft designs and strategic partnerships that will revolutionise the way we connect regions.

Discover more about this extraordinary journey of innovation and explore our most recent developments that enhance  operational efficiency as well as passenger experience, whilst reducing emissions.