What is a cookie?
A “cookie” (or tracer) is a sequence of information, generally small (a small computer file), identified by a name and which can be transmitted to your browser by a website to which the user connects. The cookie recognises the user’s device. The cookie records and traces the user’s activities without identifying the user personally.
The main purpose of cookies is to collect information from a user in order to record preferences, to send advertisements or offer personalised services. This can also allow a website to identify which sections are popular.
Your web browser will keep the cookie for a period of time (up to 13 months), and will return it to the web server each time you log back in.
Cookies and Consent
Generally, a cookie must be accepted by the user before it can be stored. In other words, users must give their consent before the cookie can be placed on their device. The user’s consent is only given for a limited time. The maximum period of validity of the consent given when accepting cookies is actually 13 months.
There are in fact two types of cookies:
- Cookies for which consent is not required since they do not collect personal data. These are browser cookies or certain audience measurement cookies.
- Cookies for which the user’s consent is required.
The first time the user connects to a website, a banner appears in which consent is requested for storing cookies. In order for the consent to be informed, the banner indicates the purposes of the cookies used and the possibility for the user to refuse the application of cookies.
By clicking on an “Accept” or “Refuse” button, the user formalises their decision. They can give their consent and accept the cookies or refuse the cookies, before continuing to browse.
At any time, and even if the user has given their consent before browsing the site, they can change their settings and define new conditions regarding storing cookies.
There are various ways users can manage cookies:
- While browsing a website, the user can change the cookie settings at any time in the cookie management tab.
- Cookies can also be managed from the user’s browser by modifying the settings or by installing extensions to block cookies.
What cookies does ATR use?
Necessary Cookies/Operational Cookies
These cookies are necessary for the operation of the site and to make the website usable. Without these cookies, the site cannot function. These cookies make it possible to activate basic functions such as browsing pages or accessing secure areas. These cookies do not store any personal data.
Cookies for audience measurement (analytical cookies)
Cookies that measure the audience of the site make it possible to obtain information on user browsing and to find out how far they have come to reach the site.
- the structure at the origin of the cookie must inform users of their use;
- the user must be able to oppose this;
- limit the device to the following purposes only: audience measurement and A/B testing;
- not cross-check the processed data with other processing (customer files, statistics on visits to other sites, etc.);
- limit the scope of the tracer to a single site or application publisher;
- truncate the last byte of the IP address;
- limit the lifetime of the trackers to 13 months.
Functional cookies are cookies that record the user’s preferences on a website. This can be, for example, the font size, the language of the site, the last articles or sections that were consulted. The role of these cookies is to offer a “personalized” site and services, which take into account the user’s preferences.
Advertising cookies are cookies that are stored in order to present advertisements that may be of interest to the user. Advertising cookies are used to advertise during the period of validity of the cookie. These advertisements come from service providers, partners, advertisers (cookies from third parties).
These cookies may be linked to other sites, including social networks. Thus social networks can modulate their content by proposing advertising offers adapted to the preferences and interests of users.
Exclusion of Collection of Sensitive Data
More about cookies?