ATR Inaugurates Cutting-Edge Customer Experience Studio

Toulouse, 7 October 2021 – ATR, the world leading regional aircraft manufacturer, today inaugurated its brand new innovative Customer Experience Studio at its headquarters in France, in the presence of local officials. Equipped with seven cameras, a high-performance sound system, touch screens and virtual reality devices, the ATR Customer Experience Studio is the first of its kind in the aeronautical industry.

Through a series of interactive digital experiences, this fully connected space will enable ATR to bring its customers and stakeholders from all over the world to its headquarters, both remotely and in person, for a fully customisable and comprehensive touch and feel tour of its products and services – with a key focus on the manufacturer’s main competitive advantages, including the low fuel consumption and CO2 emissions of its aircraft family.

Stefano Bortoli, Chief Executive Officer of ATR, commented: “ATR never stands still. The COVID-19 pandemic has deeply transformed our lives, however it also acted as a catalyst in the transition towards new innovative ways of connecting to our customers and stakeholders. This Customer Experience Studio will bring the world to ATR, no matter where they are, offering a premium and customisable experience. With this digital-first approach it will show, not tell, how ATR plays a leading role in regional aviation, at the forefront of sustainability, innovation and comfort. It is a significant investment to support our long-term vision, in line with our policy of continuous innovation.”

As the manufacturer has recently kicked-off the celebrations of its 40th anniversary, the inauguration of this cutting-edge studio is another testament of the company’s resilience and pioneering spirit.

Press Contacts

アシュトン・コンサルティング・リミテッド

03-5425-7220

ATR@ashton.jp

ATRについて

ATRは世界No.1のリージョナル航空機メーカーで、90席以下のリージョナル機市場のベストセラー機ATR42及びATR72を製造しています。社員全員が、世界中の人々を環境に責任ある方法でつなぎ、その発展をサポートするという一貫したビジョンをかかげています。継続的な改良を原動力とし、ATRは最先端の快適かつ汎用性の高いターボプロップ機を製造し、毎年100以上の新規路線開設に寄与しています。リージョナル・ジェット機と比較し、消費燃費、CO2排出量とも最大40%減となっています。これらの理由からATRは、世界約100カ国、200以上の航空会社に選ばれています。ATRはエアバス社とレオナルド社の航空業界大手2社が共同パートナーシップを結んだ事業体です。

 

詳しい情報はhttps://www.atr-aircraft.com/jp をご覧ください。