ATR remains committed to the fight against breast cancer
ATR, the European manufacturer of turboprop aircraft maintains its firm commitment to the fight against breast cancer again this year.
In addition to the international fundraising effort “Pink October”, ATR has implemented several awareness campaigns within the company.
A meeting focused on breast cancer will be an opportunity for both men and women to attend the play “The “untiers” of tongues”, and take part in a conference. Prevention, screening, fear of diagnosis, treatment, hope, trust in medicine, the relationship with the body, etc. all of these topics will be examined with humor, laughter and ridicule to lighten the atmosphere surrounding this difficult subject. This play, specially created for “Pink October”, will be followed by an exchange session on the topic of “Breaking down taboos in the workplace” led by a health care professional.
As a sign of its support to this cause, ATR wished to reinforce this concept visually: pink lighting illuminates the tail fin and the main building of the ATR head office in Blagnac throughout the month of October. This action is a reflection of numerous local, national and international initiatives to fight this disease. It also draws everyone’s attention to the importance of organized screening for breast cancer.
As a reminder, on March 8, 2011, for International Women’s Day, ATR delivered an ATR 72 to the Brazilian carrier Azul named “the Pink City” painted pink, the color symbolizing the fight against breast cancer, and displaying a message of support to screening and awareness campaigns.
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About ATR
ATR is the world number one regional aircraft manufacturer with its ATR 42 and 72 aircraft the best-selling aircraft in the less than 90-seat market segment. The unifying vision of the company’s employees is to help everyone, no matter where they are in the world, to connect and develop in a responsible manner. Thanks to the efficiency of turboprop technology and the benefits of the company’s focus on continuous innovation, ATR aircraft open over 130 new routes every year on average, burn 45% less fuel and emit 45% less CO2 than regional jets. For all of these reasons, ATR aircraft have been chosen by some 200 companies in 100 countries around the world. ATR is a joint-venture between Airbus and Leonardo.