ATR wins again at the “Cannes Corporate Media & TV Awards”
ATR, the European manufacturer of turboprop aircraft, has received the Silver Dolphin award in the “Communication Marketing” category at the International Festival “Cannes Corporate Media & TV Awards”, for the production of its corporate film entitled “The ATR solution”. The Festival recognizes outstanding work in the areas of corporate films, TV documentaries, online media and artistic productions.
This year, nearly 700 candidates representing 35 countries competed for the awards, a 60% increase in applications and 30% more countries compared with last year’s edition. In each thematic category, three prizes were awarded: the Gold Dolphin, Silver Dolphin and Black Dolphin. The Grand Prize, the “White Dolphin”, went to the judges’ favourite from all categories combined. The audiovisual productions were rated by an international panel of judges, including specialists in marketing and communications, professionals from the corporate and media sectors, and experts from the film industry.
The corporate film “The ATR solution” was produced in collaboration with the American company Xenophon and the French company Master Films. It shows the operational and environmental capabilities of the ATR aircraft, as well as the most updated comfort of their new cabin. To address these messages, the video highlights some factual information about ATR’s operational and technological capabilities, using fast rhythm and dynamic and percussive graphics.
Commenting on the award, Elio Baino, ATR Brand Image Director, said that he was “very happy to have won another award at the Festival, as it recognizes the continuity of the quality of our audiovisual productions. Image, as exemplified by videos and new social media, is today an increasingly important vector of corporate communications. Films like ‘The ATR solution’ strongly contribute to develop our brand image towards a larger audience”.
« The ATR solution », and other videos produced by ATR can be viewed at its official Youtube channel: ATRbroadcast
ATR is the world number one regional aircraft manufacturer with its ATR 42 and 72 aircraft the best-selling aircraft in the less than 90-seat market segment. In 2019 the company had a turnover of US$1.6 billion. The unifying vision of the company’s 1,400 employees is to help everyone, no matter where they are in the world, to connect and develop in a responsible manner. Thanks to the efficiency of turboprop technology and the benefits of the company’s focus on continuous innovation, ATR aircraft open more than 100 new routes every year, burn up to 45% less fuel and emit up to 45% less CO2 than regional jets. For all of these reasons, ATR aircraft have been chosen by some 200 companies in 100 countries around the world. ATR is a joint-venture between Airbus and Leonardo.