ATR wins Cannes Corporate Media and TV Award
ATR’s work was recognized for the third consecutive time at the Cannes Film Festival, rewarding ATR team with a silver dolphin
ATR is delighted to have won a Cannes Corporate Media and TV Award 2014, winning a silver award for "TV Documentaries and Reports" category for the film “Let's fly Brazil – The New flying rivers”. This international competition is one of the world’s most important festivals in the corporate audiovisual industry and ATR was among of the 725 nominees at representing 34 countries.
The core challenge for ATR was to bring a complex economical topic on the development of regional aviation in Brazil to life in order to help the audience see a range of scenarios, solutions and issues simultaneously.
ATR team travelled to Brazil’s major regional centers like Manaus, Campinas, Belo Horizonte or Parintins to interview leading Brazilian airlines, airport authorities and passengers, about the future of regional air transport. Regional aviation is booming in Brazil thanks to ATR turboprops which play an essential role in region’s growth and connectivity.
Brazil is already by far ATR’s biggest market in Latin America with nearly 80 aircraft in service. Underlining ATR’s major success in Brazil, country’s biggest carriers like Azul/Trip use these fuel-efficient turboprops to develop their hubs and bespoke operations across the country. The ATR-600 series aircraft help link up smaller underserved communities with major cities while also providing customers with a superior service at affordable airfares.
ATR worked with the animators to find a way to enhance and support the comments and keep the viewer focused and concentrated throughout as this was crucial for bringing the interviews to life. This 26-minute documentary was delivered to the audience using ATR official YouTube Channel. It is also available on the ATR official website atraircraft.com
Additional information about the Festival on cannescorporate.com
ATR is the world number one regional aircraft manufacturer with its ATR 42 and 72 aircraft the best-selling aircraft in the less than 90-seat market segment. In 2019 the company had a turnover of US$1.6 billion. The unifying vision of the company’s 1,400 employees is to help everyone, no matter where they are in the world, to connect and develop in a responsible manner. Thanks to the efficiency of turboprop technology and the benefits of the company’s focus on continuous innovation, ATR aircraft open more than 100 new routes every year, burn up to 40% less fuel and emit up to 40% less CO2 than regional jets. For all of these reasons, ATR aircraft have been chosen by some 200 companies in 100 countries around the world. ATR is a joint-venture between Airbus and Leonardo.