ATR wins Cannes Corporate Media and TV Award
ATR’s work was recognized for the third consecutive time at the Cannes Film Festival, rewarding ATR team with a silver dolphin
ATR is delighted to have won a Cannes Corporate Media and TV Award 2014, winning a silver award for "TV Documentaries and Reports" category for the film “Let's fly Brazil – The New flying rivers”. This international competition is one of the world’s most important festivals in the corporate audiovisual industry and ATR was among of the 725 nominees at representing 34 countries.
The core challenge for ATR was to bring a complex economical topic on the development of regional aviation in Brazil to life in order to help the audience see a range of scenarios, solutions and issues simultaneously.
ATR team travelled to Brazil’s major regional centers like Manaus, Campinas, Belo Horizonte or Parintins to interview leading Brazilian airlines, airport authorities and passengers, about the future of regional air transport. Regional aviation is booming in Brazil thanks to ATR turboprops which play an essential role in region’s growth and connectivity.
Brazil is already by far ATR’s biggest market in Latin America with nearly 80 aircraft in service. Underlining ATR’s major success in Brazil, country’s biggest carriers like Azul/Trip use these fuel-efficient turboprops to develop their hubs and bespoke operations across the country. The ATR-600 series aircraft help link up smaller underserved communities with major cities while also providing customers with a superior service at affordable airfares.
ATR worked with the animators to find a way to enhance and support the comments and keep the viewer focused and concentrated throughout as this was crucial for bringing the interviews to life. This 26-minute documentary was delivered to the audience using ATR official YouTube Channel. It is also available on the ATR official website atraircraft.com
Additional information about the Festival on cannescorporate.com
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About ATR
ATR is the world number one regional aircraft manufacturer with its ATR 42 and 72, the best-selling aircraft in the below 90-seat market segment. The unifying vision of the company is to accelerate sustainable connections for people, communities and businesses, no matter how remote. Flown by some 200 airlines in over 100 countries, ATR aircraft opened 160 new routes in 2023, facilitating the development of territories and enabling access to crucial services like healthcare and education. Thanks to ATR’s focus on continuous innovation and the intrinsic efficiency of the turboprop technology, ATR aircraft are the most advanced, versatile, cost-effective and lowest-emission regional aircraft on the market, emitting 45% less CO2 than similar-size regional jets. In January 2022, we flew the first ever commercial aircraft using 100% SAF in both engines. ATR is a joint-venture between Airbus and Leonardo.